
An inconvenient truth
ONCE A WEEK, Danny Katz sits down at his computer and writes some innocuous crap that verges on a controversial rant but is always scaled-back to safe, mundane ground, because, heavens forbid, you may fucking offend someone.
If you don’t know who I’m talking about, here’s a taste of his work:
I will bop ‘em in the bean, I will schmack ‘em in the stirrer, I will thump the cappuccino-frothed face… Go on, Yoda, say it, I dare ya, cos I’ll rip off your tiny green Jedi knackers… Sorry, sorry, sorry, sorry for the little tantie… coffee, coffee, coffee, coffee, coffee, coffee, coffee… Whoaaaa, hold off a latte-lapping moment all you enraged coffee-guzzlers…Calm down Katzy…Help, help, help, help meeeeee
And just in case you think I’m nitpicking, here’s another example of his work:
Kill some Nazis, Kill, Killllll! That’s what I’ve always wanted to do, kill me some Nazis, and not just kill ‘em – scalp ‘em and slash ‘em and lock ‘em in a small room…
Sound familiar? By the way, this guy writes for Fairfax.
GOOD BLOODY ONNNNNNYAAA… IT’S A MAJOR JUNIOR FOOTY FARCE… IT’S TOO SOFT…TOOOOOO SOFT… ENJOYING THEMSELVES… IT’S TOOOOO SOFT.
Perhaps Mr Crazy Katz fancies himself as a bit of a Cosmo Kramer, with his irrational, wild antics and his frizzy, untameable hair. Either way, writing, like, how you talk, wif like, talking words ‘n shit, just doesn’t make good reading… fuckin’. And it’s a shame there’s enough jaded middle-aged teachers who think his writing provides comical relief to their unfulfilling day to sustain Danny’s job.
But since I started writing this blog, I have developed a shred of respect for Danny. Whooaaaaa!!! Because coming up with an idea every week that can sustain a blog for longer than two sentences is a challenging task. Myf Warhurst needs to write a weekly column for The Age to save her feeble career. And with my 10 weeks of professional experience, I know what she’ll have to endure. It’ll be tough. Good thing she’s got editors and subs to help her out. (Should have stayed with Triple J. They never fire anyone. Am I right, Rosie Beaton?)
In the beginning, this blog (“Media Have a Look-See”) started as a university assignment on the dysfunctional RMIT server. My first blog, pretty much said it all: Blogging is something I had wanted to do, but a blog is a message in a bottle thrown into a sea made entirely of messages in bottles, and thus I struggled to find the incentive to get cracking.
This blog was designed to lie somewhere between Media Watch‘s smugness (but without the resources or legions of fans giving me tip-offs), Mumberella‘s watchful eye on the media, and a spice of Jim. (That’s me.) Saying you’re writing about the media is a pretty easy task, because anything of interest should be reported in the media, and if it’s not, the media aren’t doing their job properly. So, essentially, I’ll blog about what ever I want.
Over the past two or three months, I have tackled some of the big issues. I’ve told Apple to install digital radio receivers in their iPhones, called Kyle Sandilands a loser (for a change), made some generalisations about Vietnamese and Greek food, and posted fun at a broken link. And as for fame and fortune? Well, the proof is in the pudding:
Total viewers: 232
Busiest day: 36 – Fri 18 Sept
Average readers per day: 7
Number of spam blocked: 2
So how did I become so popular? It’s pretty simple, really. There’s about 25 people in my university course, each having to write their own blogs and comment on others. So, each Friday, when the blogs were due, I’d have a spike in readers.. around nine, 10 or 11 people. Unfortunately, I’d usually do the blog on a Saturday, which certainly didn’t help my ratings. The other half comes from facebook. I share a link with all my friends, and people who should be doing something productive click the link and wade into the depths of my poorly constructed sentences. That would result in a spike around the 25 mark. And in between Fridays and my Facebook postings, I’d have between five or nine people for a day or two, then three, then one, then none, then, WHAM! FRIDAY. Back up to nine. (And trust me, I’ve tried pressing the refresh button. WordPress is too smart.)
Australians don’t take blogging as seriously as Americans. Indeed, our online habits tend to lead us to the mainstream media websites (ABC, The Age, Herald Sun) and, if you’re in the mood for blogging, you’ll read the bloggers associated with the mainstream media (i.e. Andrew Bolt – a million readers a month). This is one major impediment to attracting readers to any Aussie blog. But blogging will evolve, and undoubtedly become bigger.
I hope I will continue blogging, and Aussie Media dot WordPress becomes something that handfuls of people check regularly. And then eventually, Fairfax will realise Danny Katz isn’t funny, and I’ll be offered his job.
GETOFFFFFF THAT REALLY HURRRRRTZZZZ
Hahahaha…It sure does, Danny.

Perhaps the shittest cartoon I've seen since Fred Basset


















